The logo, identity & brand
A logo is the symbol or sign which aims to name an thing or a company. The logo does not work as a selling tool, instead, it serves to symbolise identity. A logo depicts a company as a face represents a person. We use a logo to remind people about the service, quality products and other such qualities of a company.
The identity is based on the visual facets of a brand. It is the appearance of the organisation in visual forms with the use of typography, colour and images. Identity generally refers to the principles manufactured as the guide to a company's visual description. Common examples of identity include visual tools, like invitations design, brochures, flyers, websites, signage, uniforms and other similar visual tools.
An overall perception that a brand is bound to its logo, colours, saying and typography is incorrect. A brand is actually the emotional perception of a company's comprehensive image. The process of consistency and commitment contribute towards developing a brand. The positive perception will be established as long as the company delivers good service and quality. Any business can try to establish its brand positively, yet the decision lies with the customers. A brand includes many different elements, including the brand name, its positioning and brand management.
Video software for company logo
You should design your logo in the vector video format, which builds on dots and dashes in the computer so your size can be made larger without impacting the image quality or resolution. This is different from the bitmap or raster format that is developed with the pixels in an image. There are a number of vector-based design applications that you can select from, such as CorelDraw, Adobe Illustrator or Inkscape.
Criteria for a good logo
Some of the criteria to be used for designing a logo:
Simplicity: A good logo is always simple, based on the principle of 'less is more'. This is because a logo is assessed on its capacity to function, not on appearance. Its simplicity will enable the functions represented within it to be identified quicker.
Identity: The more unique a logo is, the simpler it is to see it, in order to identify it among others.
Memorable: A good logo can be remembered easily. A memorable logo can improve your company's brand and image.
Importance: Since the main function of the logo is to provide identification, there should be a clear importance between the company being represented and the logo.
Flexibility: Art logos should be completely flexible to be easily applied to a massive variety of visual media such as engraving, screen printing or 3d signs. This flexibility is dependent upon the simplicity built in a logo.
Timelessness: Art logos are generally used for for an extended time periods, perhaps decades. If your logo is too trendy, you must overhaul it following a certain time period, which can make it inconsistent and confusing for clients. Additionally, overhaul costs may be high.
Max Chohan is a highly experienced logo designer and graphic designer in Dubai who works for a leading graphic design company. His expertise includes extensive experience in designing logos and writing articles for integrated graphic design solutions.
The first thing is to understand is what exactly a logo is. A logo is not images, so a photograph of you holding a bunch of keys is not an appropriate logo for a company that makes keys. Designing a logo is in reality quite technological and requires research, an capacity to draw a good design and the skill to use software applications to essentially design the logo itself.
A logo is much regarding green simple image which represents a company. It is the face of a brand and through its style and color; it is an image of what the brand offers. As the face of the organization, it is rather important that your logo represents your business positively and attracts clients. However, most people forget that the logo is not the brand itself, but instead, represents the brand.
An example of a good logo would be the McDonalds logo. The restaurant serves hamburgers but that doesn't mean that the McDonald logo must be images of a cheese pizza. The logo represents the brand but is not the brand itself.
There are a few steps that are usually followed while designing a logo. The first step is researching the brand to be aware of all that it gives and the type of customers it wants to attract. This is accompanied by the sketching process. Once a design has been chosen, a prototype is designed to send to the client. After it has been reviewed, any suggestions the client may have are taken into consideration and the finishing details are added to the logo. The finished logo is presented to the client after providing customer services and copy right.
Like anything else, the process of designing a logo requires technique and follows a few basic rules. Four main rules define the criteria that a logo must meet; it must be easy to remember, must describe the business itself, must be effective without color and finally, must meet these three rules in a size, whether enormous or microscopic. Adobe Creative Suite is a popular choice of software among logo designing professionals.
Keeping the logo simple and uncomplicated is really important. Too many elements would make the logo complex and will probably end up confusing the customer, defying the entire function of the logo. Therefore, the simpler the better! Keep one or two elements at the most define the brand and then base your design around them.
If all these instructions are followed you're sure to end up with a successful logo that can be part of your company branding project.
Max Chohan is a highly experienced web design service and video designer in Dubai who has worked for some of the leading website design companies and graphic design companies in the region. His expertise includes extensive experience in designing and developing both mobile and desktop websites with integrated graphic design solutions.
